Rice Krispies
A Grain of (Playful)
Rice Krispies
Kellogg’s Rice Krispies and Rice Krispies Squares Bars join forces for the first time with A Grain of (Playful), the new masterbrand platform we created to remind Canadians that a simple grain of rice at the core of their foods can spark infinite ideas and play. What that grain is, is entirely up to you.
A Grain of the Holidays
We launched the holiday season with a special edition Rice Krispies Holidays pack with a QR code based advent calendar on the back. Once a day is scanned, users are directed to a website with 31 days of on and offline play - featuring recipes, storytime, holiday playlists, arts and crafts and more.
Credits
Agency: Leo Burnett
Art Director: Amber Arezes
Copywriter: Marwa Hassan
Animation: Tonic DNA
